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Dear Friend,
I'm Claire Hoffman, and I started Numoya because mature women deserve better.
At 52, I found myself wandering through beauty aisles filled with products for "everyone"—which really meant products for 20-somethings with perfect hair. Every shampoo promised miracles for "damaged hair" but ignored the unique changes that come with hormones, graying, and thinning. Every styling product was designed for hair I no longer had.
The message was clear: the beauty industry had forgotten about us.
That's when I realized something profound. We don't need anti-aging miracles or products that pretend we're still 30. We need a place designed specifically for us—where every product understands and celebrates mature hair's unique needs.
So I created Numoya: the first and only hair care destination built exclusively for women over 45.
We're not just another beauty brand with a "mature" product line hidden in the corner. Every single item in our catalog—from our revolutionary GoBrush Pro to our specially formulated serums, shampoos, and treatments—is researched, developed, and tested specifically for hair that's lived a little.
Because you shouldn't have to decode whether a product will work for your changing hair. You shouldn't have to experiment with formulas designed for your daughter's generation. You deserve a place where you can shop with absolute confidence, knowing everything is curated for you.
Welcome to Numoya. Welcome to finally being seen, understood, and celebrated.
With confidence and respect, Claire Hoffman Founder, Numoya
New Understanding Means Owning Your Age
This isn't just a clever acronym—it's our philosophy. We believe that understanding your evolving hair needs is the first step to confidently owning every stage of your life.
To be the trusted destination where mature women find everything they need for their hair—from tools to treatments—knowing each product is specifically designed for their unique needs, not adapted from younger formulations.
We exist to help mature women age with confidence, not fear, by providing the complete hair care solutions they deserve.
Why should you have to hunt through dozens of brands, hoping something might work for mature hair? At Numoya, if we carry it, it's because it's proven to work for women like us.
We don't sell fear or false promises of turning back time. We celebrate where you are now and provide products that help you look and feel your absolute best at every age.
Every product in our collection has been vetted for:
We're THE mature hair authority. While others tack on a few products for "aging hair," our entire existence is dedicated to serving women over 45.
No 25-year-old models testing "anti-aging" products. Every item is tested by women who actually understand mature hair challenges.
Fair pricing that reflects true value, not inflated brand premiums. Because you've earned the right to quality without the markup.
We promise to:
✓ Be Your Hair Care Curator - Only carry products that truly work for mature hair
✓ Respect Your Experience - No condescending "anti-aging" messaging
✓ Provide Complete Solutions - From cleansing to styling, we've got you covered
✓ Listen and Evolve - Your needs drive our product selection
✓ Celebrate Your Journey - Gray, silver, thinning, or transitioning—all hair is welcome
Cordless straightening brushes, gentle detanglers, and styling tools designed for comfort and effectiveness on mature hair
Serums for thinning hair, scalp treatments for hormonal changes, and deep conditioning for moisture-starved strands
Formulas that cleanse without stripping, add volume without weight, and enhance your natural color—whether that's silver, gray, or somewhere in between
Products that work with your hair's new texture, not against it. From volumizers to smoothing creams, everything is tested on real mature hair
Because healthy hair starts with a healthy scalp, especially as hormones shift
This isn't just about finding products that work. It's about joining thousands of women who are:
When you choose Numoya, you're choosing:
Welcome to Numoya—the place where mature women's hair needs always come first.
Finally, a hair care destination that's all about you.
"Numoya is the place for mature women's hair needs. We take everything into consideration from hair tools to serums so women can age with confidence and not fear."
- Our Brand Promise
We offer free world-wide shipping on all orders & a paid express shipping option.
Pay securely via PayPal, Creditcard, ShopPay, Apple Pay, or Google Pay.
We are available 24/7 to answer your questions. Our customer service team is here to help you, support@numoya.com
30 Day Money Back Guarantee
At Numoya we offer a 30-day money-back guarantee on all orders. We stand behind our products with confidence.
